sell weapons to Taiwan was rational choice or not, we try to apply a ‘Rational Actor Model’ framework here. A relevant one of principles of this framework is that a country has tendency to make a decision rationally. This means less cost, more effect.
If there are more costs than effects expected, we can regard this situation as non-rational decision. The opposite can be called to ‘ratio
첨단 기술 수용론 이라고도 한다. Chasm이란 원래 지각변동 등의 이유로 인해 지층 사이에 큰 틈이 생겨 서로 단절되어 있다는 것을 뜻하는 지질학 용어다. 이것을 미국 실리콘밸리의 컨설턴트인 무어(Geoffrey A. Moore)가 1991년 미국 벤처업계의 성장과정을 설명하는데 적절한 이론으로 차용하면서 마케팅
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price
제1절 지도성(Leadership)의 개념
1. 지도성 이론의 개념 및 이론
1) 정의 : 영향력의 행사, 설득의 형태, 권력관계, 목표달성의 수단, 역할 분담, 구조의 마련 등으로 다양하게 정의
① 지도성은 주로 인간적 특성에 근거를 둔 권력이며, 일반적 ․ 규범적인 성격을 가지고 있다.(Amitai Etzioni)
② 조
Ⅰ. 벤처기업의 투자유치전략
벤처비지니스의 성공은 기업가의 경영방침에 달린 것이며 이에 대한 대응자세를 응축한 사업계획, 즉 비즈니스플랜은 경영의 기본이 되는 바, 심사 담당자는 비즈니스 플랜을 토대로 사업타당성을 평가하는데, 상당히 엄격한 기준을 적용하여 해당 업종의 성장가능성,
Ⅰ. Introduction
A car accident in San Diego occurred in August 28th 2009, which cost four people’s lives became a hot issue in USA. The phone call from the driver just before the car, Rexus, crashed into to guardrail was the reason; the driver shouted through the phone that the accelerator pedal was broken. After the accident, Toyota officially announced that the incident was not because o
The tofu war (Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
①The scale of tofu market in Korea
Tofu market grows gradually following consumer's increasing interest on health.
After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ
Ⅰ. Introduction : The tofu war(Pulmuone vs CJ Cheil-jedang)
1) Tofu Market with Competition
① The scale of tofu market in Korea.
(From : CJ)
- Tofu market grows gradually following consumer's increasing interest on health.
- After the release of Pulmuone's wrapped tofu, the scale of wrapped tofu is increasing. Our target is also wrapped tofu in two companies, Pulmuone and CJ 제